Who is Jonathan Normolle?

Jonathan Normolle is a Copenhagen-born New York real estate broker, former international model and founder of NextGen at Keller Williams NYC. Known from Netflix's Owning Manhattan, he represents sellers, buyers and developers across Manhattan and has closed more than $500 million in career sales.

Was Jonathan Normolle on Netflix's Owning Manhattan?

Yes. Jonathan Normolle starred in Season 1 of Netflix's Owning Manhattan, which premiered in June 2024. In 2025 the RED Awards named him Most Influential Broker of the Year. In 2025 he partnered with Rich Amato, owner of Keller Williams NYC, and flew to Texas to meet founder Gary Keller.

What is NextGen by Keller Williams?

NextGen is Jonathan Normolle's luxury real estate team. It joined Keller Williams NYC in May 2025 and is based at 360 Madison Avenue. It pairs Keller Williams' global network with in-house film, closing counsel from Movtady Law and brand partnerships to market New York homes to buyers worldwide.

How do I find out what my Manhattan apartment is worth?

Request a private valuation from NextGen. The team reviews recorded sales in your building, every comparable unit on your line and the live competition, then sends a comps-backed price range and marketing plan within 24 hours. It is confidential, free and carries no obligation to list.

What is the NextGen Promise?

The NextGen Promise covers your legal fees and 20–50% of your move, whether you are buying or selling, at any price. NextGen is the only brokerage that offers both.

Can I sell my home privately with NextGen?

Yes. Every NextGen listing is offered to Jonathan Normolle's private circle of buyers in finance, fashion, tech and entertainment before it goes public. 17% of NextGen listings sell in that private window, before they ever reach StreetEasy.

How does NextGen help buyers find a home in New York City?

NextGen gives buyers Private Client Access: one advisor who learns your budget, neighborhoods and timing, then sources listings, pre-market opportunities and new developments across Manhattan and Brooklyn. Every client has their legal fees covered and 20–50% of their move paid, on purchases at any price point.

Does NextGen partner with luxury brands?

Yes. NextGen works with a small roster of brands, including Tidal Media, Digital Area, emcee and XChange Place, to put homes and products in front of new audiences. Partners receive campaigns produced in-house and published to channels that draw more than one million views each month.

Jonathan Normolle · NextGen at Keller Williams NYC

Old‑world infrastructure. New‑world reach.

Built on access. We put New York homes in front of the people most agents never reach, and help everyone else sell for more.

What's my home worth? Find my next home

Netflix's Owning ManhattanMost Influential Broker of the Year 2025RED Awards$560M soldTop 10 most-followed agent in the world$100M sold in his first yearMulti-industry partnershipsBacked by the world's largest agent network

Why are you here?

The agent you hire is the agent who shows up.

Elsewhere, the name that wins your listing hands it to a junior agent. Here, Jonathan and the team work every listing themselves. It's why we cap how many homes we take on each year: so every one performs.

Choose your door

01 · I want to sellSellKnow what it's worth in 24 hours. Sell it for more.What's my home worth →

A yellow cab in the Financial District, photographed by Jonathan Normolle

02 · I want to buyBuyOne advisor searches every listing. Your legal fees and 20–50% of your move, on us.Tell us what you want →

03 · I want to rentRentSee the apartment before everyone else. We handle the application.Start my search →

04 · I'm a companyPartnerReach 1.45M monthly viewers, or find your store or office.Work with us →

What you get, in numbers

150,000+agents who can bring a buyer to your home

24hours until you know what it's worth

17%of our listings sell before they ever reach StreetEasy

$0in legal fees, plus 20–50% of your move covered

Free, private, in 24 hours. Prepared by a person, not an algorithm.

Jonathan Normolle, founder of NextGen at Keller Williams NYC

Reach · Why Keller Williams

Most brokerages market themselves. We market your home.

The question my clients asked never changed: how do we reach the most people? So I flew to Texas and sat down with Gary Keller.

Most people have never heard his name. They should. He built Keller Williams into the largest real estate franchise in the world, ranked No. 1 in America by sales and by transactions. Yet you rarely see a Keller Williams ad. That's by design: the money that other brokerages spend promoting themselves goes to the agents instead.

It clicked. Every NextGen listing reaches that network on day one. Our film, brand and partnerships make it impossible to ignore.

Tidal MediaDigital AreaemceeXChange Place

Jonathan's full story →

Sell with this reach Put your brand in front of it

Recently sold

Homes recently sold by us.

Selling nearby? Get your valuation

On the market

Recently listed by NextGen.

For sale · Lenox Hill, Upper East Side 6 East 69th Street Upper East Side townhouse · 25 feet wide · 12,000 sq ft $24,995,000 View the home →StreetEasy ↗

For sale · SoHo / Nolita 285 Lafayette Street, 2D SoHo loft · Hawley & Hoops building · 1,500 sq ft $3,095,000 View the home →StreetEasy ↗

For sale · Midwood, Brooklyn 1690 Flatbush Avenue Brooklyn mixed-use · leased retail plus two apartments $1,295,000 View the home →StreetEasy ↗

PrivateThe homes you won't find online.Nearly one in five of our listings sells before it's ever public. Join the Private List and see them first.Join the Private List →

How we sell

Every home gets the full treatment.

We sell each listing on its strengths, whether that's the neighborhood, the layout or the light. A $400K studio and a $25M townhouse get the same film, the same reach and the same team.

Jonathan's partnerships and platform make it possible, at a level that would cost most agents their entire commission.

Oh, and we're the only brokerage that covers your legal fees and 20–50% of your move, whether you're buying or selling.

In their words

Clients, not slogans.

Jonathan exceeded all our expectations as first-time homebuyers. He went above and beyond to find us the perfect home. He still cares about us, and still gives us advice and friendly support.

Sara P. · First-time buyer

He is a much-needed breath of fresh air in the real estate world. From our first meeting over coffee to closing, he was always available, always guiding us, always making sure we were prepared.

Abigale & Anna · Buyers, Downtown Manhattan

On social

1.45M views a month. Follow along.

The listings, the films, the deals and the people behind them. Jonathan shares New York real estate the way it actually happens.

Questions

All questions, answered →

The Private List

Hear about it before StreetEasy does.

Private and coming-soon homes, new buildings before launch, and a short quarterly note on what New York is really selling for. It's where 17% of our listings find their buyer.